Open to new opportunities

Fernanda Góngora.

Project manager · operations & coordination · live events.
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Operations Project Management Live Events Client Coordination Cross-functional Teams Strategy & Execution Operations Project Management Live Events Client Coordination Cross-functional Teams Strategy & Execution
01 — About

Hi, I'm Fer.

Detail-oriented operations and coordination professional with a background spanning project management, live media production, and multi-stakeholder client support.

I've spent the last few years managing fast-moving schedules, tracking deliverables across cross-functional teams, and keeping client comms precise and discreet — at a design studio, a fintech, and on the floor at NFL and NBA Mexico games.

Based inMexico City
Studying Masters inLondon
LanguagesSpanish · English
Years in PM3+
StatusOpen to opportunities
02 — Experience

Where I've worked.

2024 — Present

AP Diseño

Project Manager & Account Executive

Design Studio · Mexico City

  • Primary point of contact for clients across simultaneous accounts — owning briefs, deliverables, and status updates in a fast-paced studio.
  • Coordinated design, production, and strategy teams to deliver on time, on budget, and on brand.
  • Built tailored pitch decks and proposals that converted briefs into commercially compelling design work.
  • Oversaw budgets and workload allocation across concurrent projects.
  • Conducted ongoing market research to inform proposal development.
Bridge skill: managing creative talent and demanding clients in parallel — perfect for an interdisciplinary role.
2022 — 2023

ESPN

Production Assistant

Live Sports Broadcast · NFL · NBA · MLB · Liga MX

  • Supported live broadcast operations for NFL, NBA, MLB, and Liga MX.
  • Managed real-time scoreboard updates and on-site logistics for NFL Mexico Game and NBA Mexico Games.
  • Created and edited promo video capsules for live programming, working directly with producers under broadcast deadlines.
  • Coordinated across large production teams in high-pressure, live-event environments.
Why it matters: live-event coordination, working with talent and producers, high-pressure decision-making.
03 — Selected Work

Projects led at AP Diseño.

A snapshot of campaigns and packaging projects I managed end-to-end — across CPG candy, snacks, seasonal moments, and sun care brands.

Paleta Payaso Sabor Choco Fresa — Día del Niño Paleta Payaso Choco Fresa — escena 3D Paleta Payaso Choco Fresa — empaques Panditas Choco Colors empaque Panditas Choco Colors — campaign mosaic Panditas Choco Colors — chocolate bears
1 / 6
01
Seasonal · Multi-brand Campaign

Día del Niño

Seasonal temporality leading creative and production across multiple candy brands — including Paleta Payaso Choco Fresa and Panditas Choco Colors — for the Children's Day moment.

2024
Príncipe × Reese's — hero co-branded design Príncipe × Reese's — co-branded design Príncipe × Reese's — packaging
1 / 3
02
Marinela × Hershey's · Co-brand

Príncipe × Reese's

Cookie meets peanut butter cup — a co-branded collab between two heavyweight brands.

Co-brand
Triki Trakes Hershey's — design 01 Triki Trakes Hershey's — design 02
1 / 2
03
Hershey's · Launch

Triki Trakes Hershey's

Product launch for Hershey's Triki Trakes — coordinated brief, creative direction, and delivery against tight client timelines.

Launch
Fruti Sponch Mango — design 1 Fruti Sponch Mango — design 2 Fruti Sponch Mango — design 3 Fruti Sponch Mango — design 4
1 / 4
04
Bimbo · Marshmallow

Fruti Sponch Mango

Flavor extension for the marshmallow icon — packaging, brand alignment, and rollout.

Extension
New Mix Pikosito — design 1 New Mix Pikosito — design 2 New Mix Pikosito — design 3
1 / 3
05
Pikosito · Candy

New Mix Pikosito

New variant of Mexico's beloved spicy candy — repositioned line with fresh visual identity.

Variant
Casa Hawaiian Tropic — image 1 Casa Hawaiian Tropic — image 2 Casa Hawaiian Tropic — image 3 Casa Hawaiian Tropic — image 4 Casa Hawaiian Tropic — image 5 Casa Hawaiian Tropic — image 6 Casa Hawaiian Tropic — image 7
1 / 7
06
Hawaiian Tropic · Sun Care

Casa Hawaiian Tropic

Brand activation for Hawaiian Tropic — coordinated design, production, and strategy across the launch window.

Brand Activation
Casa Banana Boat — image 1 Casa Banana Boat — image 2 Casa Banana Boat — image 3 Casa Banana Boat — image 4 Casa Banana Boat — image 5 Casa Banana Boat — image 6
1 / 6
07
Banana Boat · Sun Care

Casa Banana Boat

Brand activation for Banana Boat — owned the brief end-to-end, kept design, production and strategy teams aligned, delivered on a hard launch window.

Brand Activation
04 — Skills

What I bring to the room.

Operations & Admin

  • Project scheduling & tracking
  • Stakeholder coordination
  • Budget & invoicing oversight
  • Database management
  • Live data reporting

Client & Comms

  • Client-facing communications
  • Proposal & pitch preparation
  • Brief management
  • Cross-team liaison
  • Discretion & professionalism

Tools

  • Microsoft Excel (intermediate)
  • Google Workspace
  • Google Ads
  • Adobe Illustrator / Photoshop
  • Claude · ChatGPT · Grok
05 — Education

The foundation.

Bachelor — International Business

Minor in Digital Marketing

3.7GPA
★Honourable Mention
Extracurricular Leadership
Pres.Student Alumni Society

Member, Student Council

06 — Get in touch

Let's build
something great.

fergongora2000@gmail.com
+52 55 4384 3830 LinkedIn Email